About Us

Trademark "Hanxuehanma" has been officially registered with the National Trademark Office.

Six major battalions and two large corps of the "Hanshaohamei" have been established, implementing comprehensive and multi-faceted cross-management to ensure that the service work of "Hanshaohamei" is carried out efficiently and uniformly.
Hanxuehanma was the first to lead the three-wheel motorcycle industry in adopting the large platform terminal direct sales model, eliminating the traditional general agency sales model. It broke through the industry pattern and established 8 director units of Hanxuehanma,initiating a brand-new market direct sales profit model. The county and township direct distribution networks have been continuously optimized and expanded.

In March 2016, Hanxue Hummer was officially promoted globally by Alibaba as a Diamond-level brand. This move positioned Hanxue Hummer at the forefront of comprehensive and simultaneous openness, striving to establish a new benchmark in the Chinese three-wheeler motorcycle industry worldwide and contributing to the "National Brand Program".
Hanxuehanma officially launched the marketing planning work of multiple Taobao stores and shops in the blank market, and joined hands with Rural Taobao and other Internet finance to create a new Internet car purchasing model. At the same time, it initiated the sales model of experience-based physical stores combined with Internet e-commerce.
The Hanye Huanma was the first in the industry to adopt the "transit station" marketing model and established 8 transit stations. By hiring partners, it promoted the gradual increase of direct sales outlets in counties and towns, and significantly reduced circulation costs.

Hanshui Hummer has achieved five major leaps - from a good name, to a good value, to a good experience, to a good service, and to a good culture.

Dispute over the "HANXUEHANMA" trademark between Chongqing Hanxue Horse Car Industry Co., Ltd. and General Motors LLC of the United States, which had lasted for nearly one year, was finally ruled by the State Administration for Industry and Commerce to grant the registration of the "HANXUEHANMA" trademark. Chongqing Hanxue Horse Car Industry Co., Ltd. ultimately won this international "lawsuit".

Chongqing Hanxue Ma Vehicle Industry Co., Ltd. was officially established on December 26, 2014, in Luohuang Town, Jiangjin District, Chongqing, China. In April of the same year, the "Hanxue Hummer" trademark had already been registered with the China National Intellectual Property Administration, laying the foundation for the development of the brand.

2015 – Innovative Direct-Sales Model:
The company was among the first in the industry to introduce a direct-to-end-user sales model based on a large sales platform, eliminating the traditional general-agent system. It also established the "Six Legions" and "Two Brigades" to improve its management structure.

2016 – Expansion into E-Commerce:
In March 2016, the company became an Alibaba Global Diamond-level Promotion Customer, marking an important step in its expansion into overseas markets. It subsequently launched stores on Taobao and other e-commerce platforms and partnered with Rural Taobao, exploring new vehicle purchasing models based on the "Internet +" approach.

2016 – Further Development of Direct Sales:
The company pioneered the "transit station" marketing model, establishing eight transit stations and working with business partners to further reduce distribution and circulation costs.

2016 – Brand Culture Development:
The company established the Hanxue Hummer Charity Foundation and provincial branches, making "care and filial devotion" core themes of its brand culture.

Trademark Dispute Victory:
In August 2017, the company won a trademark opposition case concerning the "Hanxue Hummer" trademark involving General Motors Corporation of the United States. This marked an important milestone in confirming the company's legal standing regarding the brand.

Five Strategic Upgrades:
In the same year, the company proposed five key brand development goals: Good Name, Good Value, Good Experience, Good Service, and Good Culture, representing a comprehensive upgrade of its brand strategy.

Ownership and Corporate Changes:
In July 2021, Lu Bengang became the company's legal representative. In June 2022, the company's corporate type was changed to Limited Liability Company (Invested or Controlled by Natural Persons).

Technological Innovation:
The company has continued to invest in product development and has obtained multiple patents, including patents related to the exterior design of three-wheeled motorcycles and three-wheeled motorcycle frames.

International Expansion:
In addition to strong domestic sales, the company's products have been exported to Iran, Uzbekistan, Pakistan, and other international markets.