Chongqing Hanxue Hamma Tricycle Industry Co., Ltd. has long adhered to the brand mission of "Selfless Care, Everlasting Goodwill," transforming humanistic care from a concept into concrete, verifiable, and tangible actions. Unlike the industry's homogenized advertising, Hanxue Hamma focuses on four dimensions: meeting users' daily needs, empowering employee growth, promoting symbiotic development of channels, and giving back to rural communities. Through actual projects, effective execution, and tangible results, Hanxue Hamma strives to become a benchmark for a warm, responsible, and efficient humanistic brand in the tricycle industry
I. Humanized Product Design: Rooted in real rural scenarios, the product uses practical design to address pain points in people's work.
All product iterations at HanSnow and HanMa are based on real-world research conducted in urban and rural areas across the country. This research focuses on addressing the practical challenges faced by farmers in planting, animal husbandry, rural short-distance transportation, and heavy-duty operations in mountainous areas, and optimizes human-centered safety features accordingly, thereby effectively reducing the burden on grassroots workers.
Addressing the challenges of steep slopes, rugged roads, and heavy-duty operations in mountainous areas, the brand has upgraded its entire model lineup, equipping them with a dedicated anti-roll chassis and a reinforced one-piece welded frame. This effectively solves the problems of easy rollover and poor stability when driving under heavy loads on rural mountain roads. Furthermore, considering the fatigue experienced by farmers working long hours sitting down, all models come standard with high-resilience automotive-grade seats and a multi-stage hydraulic shock absorption system, significantly filtering out bumps and vibrations. In addition, the lightweight power steering system completely eliminates industry pain points such as heavy steering and arm pain associated with traditional tricycles under heavy loads.
To meet the dual needs of rural families, this model has been upgraded with a more spacious and enclosed cab, satisfying both daily cargo transportation needs and the commuting needs of the elderly and children. The vehicle utilizes universal parts and is equipped with a nationwide after-sales service network, significantly reducing maintenance costs for farmers and effectively safeguarding the livelihoods and safety of people at the grassroots level.
II. Treat employees well, empower channels, and jointly build a mutually beneficial development platform.
The company upholds the philosophy of "corporate development and employee well-being," advocates a corporate culture of filial piety and care, and has established a comprehensive employee development support mechanism. The company regularly provides employees with free training in production skills, after-sales service, and safety regulations, and creates tiered promotion paths for frontline employees, functional personnel, and technical staff, breaking down professional barriers. At the same time, the company strictly implements workshop labor protection standards, optimizes the production environment, and regularly provides assistance to employee families facing difficulties, effectively meeting employee needs and creating a warm and supportive corporate atmosphere.
On the external front, the brand has long been committed to building mutually beneficial relationships with rural channels, continuously providing free product training, store operation guidance, and new store support policies to small and medium-sized distributors in counties and townships across the country. Leveraging its nationwide distributor exchange platform, the brand extends its resources to the rural market, helping numerous grassroots small and medium-sized enterprises achieve stable operations, increase income, and prosper. This industrial empowerment has boosted rural employment and achieved a win-win development for both the brand and its channels.
III. Public Welfare and Humanities: Love and Filial Piety Transcend Thousands of Miles, Practicing Social Responsibility Through Real Cases
Since its inception, Hanxue Hanma has been continuously promoting the "Journey of Love and Filial Piety" nationwide public welfare tour project. All public welfare activities are carried out on-site and can be verified. The project focuses on three core areas: respecting the elderly, supporting education, and helping farmers, giving back to rural communities with practical actions.
1. Provide charitable donations to mountainous areas to support grassroots development in rural areas.
In August 2025, HanSnow Hanma launched a new product in Chongqing and simultaneously initiated a public welfare assistance program. Through its brand charity foundation, HanSnow Hanma donated specially made electric tricycles to remote mountain villages in Chongqing, specifically for transporting medical supplies and facilitating villagers' travel. This initiative effectively addressed the shortage of material transportation in rural mountain areas and helped improve the quality of rural public services. At the same time, HanSnow Hanma also officially announced the establishment of a nationwide network of rural public welfare service stations operated by its dealerships, providing regular free vehicle maintenance and safe driving training for elderly rural users to ensure their travel safety.
2. Provide long-term support for education and poverty alleviation, with a focus on poverty alleviation, especially rural education assistance.
For many years, we have been committed to educational philanthropy, providing long-term targeted donations to impoverished primary schools in Chongqing, and continuously donating teaching equipment and learning materials to improve the conditions of rural schools. We have also established a special scholarship program for impoverished students, providing targeted assistance to impoverished students at Chongqing University and other local institutions to help them complete their studies, continuously empowering the growth of rural youth, and contributing to the revitalization of rural education with our industrial strength.
3. Filial piety and the system of supporting the elderly were implemented, reflecting the traditional virtue of respecting the elderly in rural areas.
Adhering to the philosophy of "Love Across a Thousand Miles, Filial Piety Accompanying Us," the Hanma Charity Team has for many years gone deep into rural areas of Southwest China, visiting elderly people living alone and those left behind by their families, regularly delivering daily necessities and warm greetings. At the same time, Hanma has also launched a special subsidy program for loyal customers who support multiple elderly people, providing care and support, promoting filial piety and respect for the elderly through practical actions, and bringing the brand's warmth to countless families.
4. Provide targeted support to farmers to increase their income and help them achieve prosperity.
In response to the characteristics of rural planting and breeding industries, our company has launched targeted preferential policies for farmers purchasing vehicles and has customized special vehicles suitable for transporting agricultural products and working in the fields. This effectively reduces farmers' production and transportation costs, helps local fruits, vegetables, livestock and other agricultural products enter the market, truly empowers rural industrial development, and drives farmers' income growth.
From people-oriented products that safeguard employees' livelihoods, to heartwarming mechanisms that empower employees and promote their growth, and to regularly conducted and effective charitable activities that give back to society, humanistic care has always been a core brand characteristic of HanSnow HanMa. In the future, HanSnow HanMa will continue to uphold its original aspirations, root itself in the real economy, take more concrete and effective actions, deepen its public service efforts, fulfill its social responsibilities, continuously convey corporate warmth and commitment, and constantly set a benchmark for ethical development in the industry.
